Writing this post after experimenting with exports for a couple of years now, I now understand why Indian businesses are yet to be their best and get international. These reasons are not complicated and only requires an in-depth analysis of a company and its product or service. I want you to question yourself on the coming questions and figure out your own international journey. Q1: Is my product/ service export worthy? While we are often clear about we are building and selling in India, it is often a scary affair to think of exports. Global demand, quality standards, cross border transportation and international Finance are some of the top thoughts that bundle our heads. We seriously start doubting our product/service and its worth. Let us take a case where an imaginary company "KelaChips Pvt ltd.(KCP)" sells banana chips domestically and now wants to go global. This is the first thing they should do: Goal 1: Re-position KCP will start with an extensive analysis of the Banana chips industry covering the demand, supply, CAGR and competition, both domestic and international, gathering data from gov. databases (https://tradestat.commerce.gov.in/eidb/default.asp) & trademap based on their HS CODE (Every specific product or service will have a HS CODE). They will then specifically focus on the statistics of top domestic competitors that export, study their market reports extenstively and their export sales data. The next step for KCP will be to prepare a comparison sheet with metrics like product features, pricing, certifications etc with the top domestic competitors. Based on the comparison, they should analyse what they need to add in their bundle of offer. For example, a key competitor might be having an ISO certification that is mandatory to export. They must refer the Agro industry export promotion council (APEDA) which can help them answer many regulations related querries. Finally, A target market has to be chosen for their product and a Go-to market strategy has to be made based on strategic positioning of the company & their competitors to ensure that they are filling an important gap in the chosen international market. Let us assume KCP identify France as their target market. Q2: But how will I promote & market my products abroad? While we all want to market our products abroad, we often don't know the marketing & distributing channels that are extremely important to understand before we plan our marketing. Our marketing might be appropriate for our fellow indians but will our international customers really understand and give a chance to your product/service? Let us see what "KelaChipa Pvt Ltd.(KCP)" needs to do to market their products in France : Goal 2: Re-brand Before jumping in the target market of France and testing the waters, KCP will re-brand their product based on suitable analysis of their consumer preferences of French customers. They will prepare a company profile, pricing sheet for all product types while considering international currencies and their price differences. They should not spend too much time tinkering with the pricing & quality in the intial 3-6 months as it is very difficult to understand foreign demand before they actually start get enquiries. Now, they need to Identify distribution channels for their product. Banana chips are sold through retailers(Indian stores & foreign stores), global e-commerce(Amazon FR) and local e-commerce(For eg. Auchan) To get to those distribution channels, they first need to have a solid web presence that will make them look legible in the eyes of international clients & customers. This web presence will be made by executing a digital marketing plan (Website promotion, Social Media, Blogs, SEO) that would help them get inbound leads who approach them directly. Finally, they should go full force in following a prepared outbound marketing approach. This, in simple terms means, reaching out to the potential leads through calls, emails and trade fairs. The duration for the complete marketing package should ideally be between 30 - 70 days before they start getting 10+ enquiries and eventually land a customer after 100 - 120 days. Q3: OK but I don't know any procedures. Will that stop my exports? Some of us have already reached the level of getting export enquiries and even recieved purchase orders but are still skeptical of exporting. The reason being the complicated procedures that come along with the process. It can be daunting to think of arranging every stakeholder to complete an order but with patience and proper understanding, it can be easily managed. Let us see how KCP executed their export order from France. Goal 3: Execute After sending the samples of Banana chips to a supermarket in France and getting approval, KCP needs to calculate the export price and for that KCP will have to discus freight prices with the current transport companies & CHAs(Custom house agents), calculate their own cost prices, add margins and come up with a price that would help them enter a foreign market. KCP will also need to decide on the incoterms that will decide the payment terms (advance, LC etc) and delivery terms between them and the importer. Post this, KCP will send a pre-forma invoice or a confirmation email with the pricing for the potential quantity required by the supermarket. (Kindly note that this is not the main invoice and can not be used in the international arbitration court) Once this price is accepted by the importer, they will send a purchase order. This purchase order will inform KCP about what product and in what quantity does the supermarket requires the product from KCP. After recieving the purchase order, KCP will have to arrange transporation, finance, and insurance with multiple stakeholders. Post this, they will have to execute the export order, recieve the payment(depending on the incoterm) and settle the regulations stipulated by the RBI. Kindly note that there are many more detailed steps to be followed for executing a succesful exports and these are a summary of the entire process. I know this will sound overwhelming if you have not done any exports. And that is why I am here to be your export consultant. Innoveo exports has a very simple mission - To be the export marketing department of every client. We are a start-up supported by IIM Ahmedabad that aspires to give indian businesses the professional edge that other MNCs and large businesses have over you. The purpose of this post was to help you start thinking in the direction of exports. Once your curiosity is aroused, we will sit together, plan your entire exports journey and give our 100% collectively to ensure your global journey begins. And do not worry about our pricing, we have a very clear pricing model. Check it out here. Reach out to me on +91-9840397958 or Email at vaibhavsharma@innoveoexports.com

Introduction In this 21st century, with technology - based options like plastic surgery, laser rejuvenation surgeries and Botox chemicals, one questions seems to come up again and again – Is there a place for natural, herbal products? Natural and herbal Anti-ageing therapies have been used since ancient times. One such product which has been mentioned frequently in Ayurvedic texts is “Kumkumadi Tailam”. Literally translated as “Saffron Oil”, it is claimed that “Kumkumadi Tailam” can rejuvenate and renew skin cells brightening the skin and giving it a youthful and healthy appearance. Typical ingredients used in this oil are Saffron, Indian Licorice, Sandalwood oil, Turmeric oil, Sesame oil amongst others. Anti-ageing oils have been prevalent not just in ancient India, but in other parts of the world as well. Study of antique Egyptian notes recorded on papyrus & engravings on the temple walls have revealed precious information about the ancient Egyptian cosmetics & essential oils. Upon inspection of remains of containers & bottles of perfumes, it has been revealed that essential oils used in Anti-ageing treatments amongst others were extracted using a sophisticated technique termed as “Enfleurage”. In this process a layer of vegetable fat was used for absorbing the essence of the aromatic flowers, which was then dissolved in alcohol & the “absolute of that floral” thus achieved were used in cosmetics & toiletries. These oils were also applied, inhaled & even ingested to achieve Anti-ageing results. Ageing commences as soon as we are born. As skin is the part of our body, most visible to others, ageing becomes even more apparent once the quality of skin is examined. Since looking younger is a desire as pervasive as it is deep seated in human psyche, we as humans have consistently tried to hide the visible symptoms of the undeniable passing of time. There has been a consistent increase in the interest in reducing the appearance of ageing with the use of plant extracts and herbs. Plants produce a great variety of organic compounds some of which are responsible in reversing or mitigating the effects of ageing like Terpenoids, Alkaloids, and Phenolic Compounds. Science behind ageing and how do herbs help? There are basically two types of ageing: 1. Chronological ageing: Changes in skin resulting from the passage of time alone. Causes of Chronological ageing: Substantial evidence exists to support that ageing is associated with free radicals which damage the skin by various “Oxidants” or an effect of certain inflammatory elements. “Oxidation” or “Oxidative Cell Metabolism” is one of the bigger causes of Chronological ageing as the body and especially some parts of the skin are routinely exposed to stressful environmental factors such as pollutants and UV radiation, which produce many aggressive oxidants that damage all the biological skin cell membranes. Compounds that solve Chronological ageing with anti- oxidative properties are usually found in: a. Coffee Oil: The extract of the fruits of the coffee plant (Coffea arabica) has shown to exhibit antioxidant activity mediated by potent antioxidant polyphenols, especially Chlorogenic acid, condensed Proanthocyanidins, Quinic acid, and Ferulic acid. This extract showed improving fine lines, wrinkles, pigmentation, and overall appearance. b. Turmeric Extract: Curcumin from the roots of Turmeric (Curcuma longa) has been known to show antioxidative properties. c. Star anise Extract: Japanese Star Anise essential oil has good antioxidant, anti-elastase, and anti-inflammatory effects and low cytotoxicity in human cell lines. d. Pomegranate Extracts: It has also been shown that the Pomegranate (Punica granatum) extract protects human skin against UV induced oxidative stress and markers of photo-ageing, and therefore, might be a useful supplement in skin care products. e. Amla Extract: Extract of Emblica officinalis fruit has an antioxidant activity related to UV protection (against photo-ageing). f. Lavender Oil: Lavender Oil (Lavandula) is known to possess anti-oxidative properties which counters Oxidative Cell Metabolism and mitigates the appearance of fine lines and wrinkles. 2. Photo - ageing: Changes in skin due to chronic exposure to the Sun. Causes of Photo - ageing: Tissue injury due to ultraviolet exposure results in destabilization of certain compounds in the skin such as Collagen. A few years ago, this interesting approach to account for presence of wrinkle appearance as well as loss of dermal elasticity was researched. It was concluded that Prolonged exposure leads to “Skin Matrix Damage” which usually manifests in wrinkles. Clinical presentation of Photo-ageing includes dryness of the skin, irregular pigmentation-freckles, wrinkling, and inelasticity. Compounds that solve Photo – ageing with tissue injury alleviating properties are usually found in: a. Gotu Kola Extract: Gotu Kola Extract (Centella asiatica) has certain protective effects and promotes Collagen synthesis which results in Anti – inflammatory effect on the skin. b. Amla Extract: Amla extract (Emblica officinalis) elevates the mitochondrial activity of human skin fibroblasts and promotes production of procollagen. c. Coriander Oil: It has also been observed that Coriander oil cream mitigated UV-induced skin photoaging. Moreover, these pharmaceutical dosage forms significantly increased skin Collagen. d. Immortelle Oil: Immortelle Oil (Helicrysum italicum) is known to reverse the effect of UV exposure, which reduces the synthesis of Collagen and Elastin, the loss of which results in visible signs of ageing like wrinkles or sagging of the skin. Some Natural ingredients having anti-ageing properties widely found in India are: 1. Extracts of Liquorice (Glycyrriza glabra), Turmeric (Curcuma longa), Pomegranate (Punica granatum), fruits of Amla (Embelica officinale), leaves of Gotu Kola (Centella asiatica), dried bark of Cinnamon (Cinnamon zeylanicum), and fresh gel of Aloe vera in varied concentrations showed improvement of the skin hydration. These beneficial effects might be due to the antioxidant, anti-inflammatory and UV protective properties of these herbal ingredients. 2. Sandalwood Oil: Some studies indicate that Sandalwood oil may have anti-inflammatory properties and may also restore moisture to the skin. When the skin is properly hydrated, it can combat manifestation of wrinkles. 3. Rosemary Oil: Rosemary oil (Salvia Rosmarinus) is known to for its anti-microbial and antioxidant properties. Its antioxidants help by breaking down “Free Radicals” which are responsible for reducing skin’s elasticity. How IE can help the buyer in identifying, dealing with Indian suppliers? We, at Innoveo Exports, have a wide array of verified suppliers for essential oils used in the cosmetics industry with Anti-ageing applications. We serve a veritable customer base who value quality and reliability by executing the end-to-end procurement process starting from matching customer’s requirement with suitable suppliers on our marketplace, to the delivery of the product and everything in between. Our post - sales service team is available for any queries or follow ups. We welcome you to explore our marketplace here. How to use essential oils? One should not directly apply essential oils or extracts before diluting them in carrier oils. Common carries oils can be: a. Olive Oil b. Grape Seed Oil c. Coconut Oil d. Almond Oil e. Avocado Oil A person should test a small amount on a patch of skin 24 hours before using the oil on larger areas. If any irritation occurs after 24 hours, they may be allergic to the oil and should not use it. If no irritation occurs, a person can apply the essential oil mixture directly to affected areas of the skin once or twice daily.

What is Wild Indian Vetiver Essential oil ? The essential oil distilled from roots of Vetiver found abundantly in the wilderness of North India is what we call as Wild Indian Vetiver oil. A magical aromatic crop, Vetiver, has been used for centuries in India for its various applications. Vetiver's secret lies in its root which has a very characteristic fragrance and is often used by world class perfumers as a base note. Known to be one of the most complex oils known, khus, scientifically known as Vetiver zizanioides offers unique characteristics and is one of the most complex oils known to research scientists and poses a real challenge as Modern science has been able to isolate out more than 150 aromatic molecules from vetiver but still there are ones that cannot be identified. How is Wild Vetiver different from other Vetivers? A casual olfactory analysis of the cultivated wild north indian variety would lead one to believe that they are quite similar in nature with Vetiveria ziazaniodes,the roots found extensively in countries like Haiti, the Reunion Islands, Java, and South India. However, the commonly found variety, Vetiveria ziazaniodes,has deep, mysterious, rich and earthy notes while Wild vetiver has powerful earthy diffusiveness with a multidimensional profile. Grown & found in the wilderness of North India, especially in the states of Rajasthan, Uttar Pradesh, Harayana and Madhya Pradesh, Botanists would describe wild indian vetiver oil as "seedy" vetiver because it spreads its population through seeds compared to the cultivated variety of vetiver which must be propagated through slips and by division. Some other precise differences quoted from the research of Mr. Jacques Pogel (Chanel perfume creator) are (https://www.vetiver.org/UP_Vetiver.htm): Studies of oils from various producing regions(the plant is also cultivated in India particularly in Kerala and Tamil Nadu) indicate that all varieties except the North-Indian Khus oil are chemically similar A characteristic feature of this type is the presence of the large amount of laevorotary khusilal(a rare C-14 class of terpenoid) which is in fact responsible for the strong laevorotation of this oil; this compound is absentin the typical dextrorotary oils(Haiti,, Renunion, Java and South India. Applications of Wild indian vetiver oil: Perfumery: In the hands of a skilled perfumer, wild indian vetiver oil can produce outstanding effects in fougere, chypre and oriental type compositions. When using this oil in creating perfumes, a perfumer must remember that It is, in effect, a rather dominant note and likes to be a front seat driver which is quite different from sandalwood that moves to the background and only modestly appears as a solid contributor in a fragrance. For aspirational perfumers, this oil offers great opportunities for people to dive into the adventurous world of blending their own fragrances and essences. Some of the oils with which it blends nicely are patchouli, cinnamon bark, linaloe berry, sandalwood, oakmoss, opopanax and mimosa. Flavors: Having grown up in India, we have always cherished the refreshing and classic khus sherbets(syrups) that cools the bodies in summers and helps in balancing the body temperature in extreme heat. The hydrosol, a by-product while distilling the oil, is the raw material that is used in preparing this delicious sherbet. Due to climate change, the increasing temperature in Europe has made Europeans victims of extreme heat and a mild khus mocktail can just be the perfect drink that they are looking for. Buying Indian vetiver oil from authentic vendors in 2022 To make sure that you only procure vetiver oil from authentic locations, we have travelled across North India to identify the most reliable, affordable and passionate farmers of khus. This video below is from one of our journeys in uttrakhand’s ramnagar at the foothills of himalayas where we teamed up with a farmer who distills exotic vetiver oil. We have smelled many samples of vetiver oil but the one that he distills is extraordinary in its sweetness and its connection to the land. Why Innoveo Exports? We at innoveo exports manufacture, contract manufacture and trade authentic & organic essential oils from best vendors across India while providing complete traceability, affordability and reliability in your buying process. Please reach out to us to get your free sample of Wild Indian Vetiver oil at vaibhavsharma@innoveoexports.com / rafiq.shaikh@innoveoexports.com ------------------------------------------------------------------------------------------------------------------------------------- For the curious ones, Here’s how indians have been using Vetiver in their everyday life: The dried roots of vetiver are widely used to make a number of useful household items. Indian housewives like to layer them inside their clothes both to repel insects and to impart their sublime fragrance to the material with whom they come in contact. In Southern India, fibres of vetiver roots are woven into mats which impart a cooling effect when slept upon. The most renowned use to which the roots are put is for making screens which, since ancient times, have been hung over windows during the hot months. It is one of the most unique forms of "air conditioning" and during the day, these mats are periodically sprinkled with water so that when any chance breeze blows through them a cooling & subtle fragrance is immersed to the air. Khus slippers are made from fibres of vetiver roots.

Geranium essential oil, extracted from geranium flower is probably one of the most coveted ingredients in the flavor & fragrance industry thanks to its great rose-like odor. Derived from steam distillation of the leaves of geranium plant (Pelargonium graveolent), Geranium essential Oil is also known as rose geranium. The secret behind how companies have been creating classic rose scented geranium products by using geranium is its high percentage of its major chemical component “geraniol”. Geranium Oil extraction from geranium plant is very valuable and India has been at the forefront of cultivating and distilling exquisite geranium oil that can be used in multiple industries and will foster development of the global geranium oil market in the years to come. Geranium Essential Oil in India In India, Geranium essential oil cultivation is on a rise and a geranium plant revolution is changing the fortunes of farmers in the state of Maharashtra. With correct guidance from government research centers known as KVK or Krishi Vigyan Kendra as well as with great monetary support through incentives under the Aroma mission run by the government, many farmers have transitioned from their traditional crops to cultivating aromatic crops like geranium plant. In Uttar Pradesh ,Central Institute of Medicinal and Aromatic Plants CIMAP, which is a frontier plant research laboratory of Council of Scientific and Industrial Research (CSIR) is providing geranium plant samplings to many farmers to promote Aroma mission. This whole scenario of cultivating geranium helps the farmer to sell the oil extracted from the geranium plant for large profit margins which is one of the key geranium oil benefits for these farmers. Real Stories Build Real Experiences – How is Geranium Essential Oil Extracted at Farms in India? Above is the photo of Mr. Srikant who is the sole farmer from Gujarat who started cultivating geranium essential oil in his village. When we visited him at his farm and did our vendor evaluation, we were surprised to learn about how he is now getting regular visitors and has piqued an interest from farmers in this state. We also got his oil tested and smell tested the beautiful natural aroma of Geranium essential oil to make sure that our international customers only get the most natural and enticing aromatic raw materials. Adulteration of Geranium essential oil - The wake up call With the current demand of natural rose scented geranium products, we understand the increasing demand for cheaper rose alternatives like geranium oil from countries like India. However, before sourcing from India, buyers must do thorough study of their vendors as just to incur extra profit, certain vendors in India indulge in malpractices such as adulteration of the essential oil with cheaper oils like vegetable oils or with synthetic materials. Primarily, Phenylethyl alcohol is the most widely used synthetic adulterant used to mask pure geranium essential oil. The Common Adulteration Practices for the Geranium Essential Oil are: The addition of cheaper essential oils of the same plant but from another country- Geranium Bourbon – Addition of Geranium plant from China The addition of Cheap (Nature Identical) synthetics isolated from other oils Rose geranium essential oil – Addition of Phenyl ethyl alcohol, Rhodinol fractions and scented geranium Is it Possible to Procure Ethically Sourced Geranium Essential Oil from India? Working with farmers like Mr. Srikant and many other stakeholders across India has helped us in understanding greatly about the ground-level issues that they face and the rampant exploitation of these farmers by traders who buy their products at cheap, adulterate them and inflate their prices while giving almost nil traceability to the buyers. To solve this problem, We at Innoveo Exports have created a system to identify ground level farmers who cultivate & distill natural aromatic essential oils while sourcing directly from them and removing all kinds of intermediaries. We make sure that all the products that we supply are properly tested and the farmers follow transparent, ethical and sustainable practices. This allows our buyers to have a complete picture of the material that they wish to procure. Feel free to ask your doubts to our sourcing experts on Contact us link Frequently Asked Questions About Geranium Essential Oil Why is Geranium Oil a Good Alternative to Rose Oil ? As rose oil as rose oil is highly expensive & difficult to procure, FMCG manufacturers look for cheaper alternatives. Geraniol found inside geranium oil gives a very soothing rose like scent and is used in many cosmetic products for that sweet rose scent as well as it has many medicinal properties which adds to its advantages over rose oil. Another big advantage of geranium oil is that the processing of its leaves is easier and more robust compared to processing of rose petals which is a very delicate procedure. How Does Geranium Essential Oil Helps People Sleep ? Many clinical and scientific articles document its antiseptic capabilities as well as its positive impact on human health and psychological well-being which leads to good sleep. Geranium essential oil is also used to promote emotional stability, alleviate pain, and enhance mood. Can Geranium Essential Oil for Skin be Used ? Geranium essential oil is diluted with carrier oils and applied to the skin for soothing benefits. It provides excellent benefits to skin in many ways. Astringent, a major component, can effectively help cleanse skin, tighten pores, and dry out oil. How is Geranium Essential Oil Used for Aromatherapy? People often wonder about “ how to use geranium essential oil for aromatherapy “. Geranium essential oil can not be directly inhaled and it can only be inhaled using a diffuser under clinical guidance by an aromatherapist. It can also be blended with other essential oils to give a better therapeutic experience. Many people across the globe have benefitted by geranium essential oil thanks to the divine aroma of Scented geranium. Where does Geranium Essential Oil Come From ? It is originally a plant from South Africa. In India , it is cultivated in Uttar Pradesh, Punjab, Haryana, Bihar, Himachal Pradesh and North Eastern regions. What Medicinal Properties Does Geranium Essential Oil Have ? Geranium plant has huge medicinal value and its essential oil works as an anti- inflammatory and anti-septic agent. It's a key ingredient in soap, and it's also used in pharmacies, herbal medicine, and aromatherapy. To view more information about the product, click here Contact us at info@innoveoexports.com for more information.

A lot of confusion has been observed in last few months as multiple Certification Bodies or CBs that certify companies/ farmer groups or grower groups and other individual farmers for organic certification have been banned in India. These CBs,which need to be approved by APEDA(Agricultural and Processed Food Products Export Development Authority) were notably from the EU and US and were banned to provide any sort of certification to vendors exporting organic products because of allowing multiple consignments with higher ETO than accepted pesticide residue value. To know more about the crisis pertaining to ETO(Ethylene Oxide) in detail, please read out blog - Should you buy Agri raw materials from India ? The Dilemma over Ethylene Oxide? Which are the Certification Bodies banned by APEDA? European Committee on Organic Production derecognised five CBs — CU Inspections India, Ecocert India , Indian Organic Certification Agency (Indocert), Lacon Quality Certifications and OneCert International APEDA followed up the derecognition of the five firms by suspending accreditation to Aditi Organic Certification for a year and banning four others — CU Inspections India , ECOCERT India, Indian Organic Certification Agency (Indocert) and OneCert International — from registering any new organic processor or exporter for organic products certification after some shipments cleared by them failed to meet the norms for ETO presence. Does that mean that new Vendors certified by these banned CBs not export? These 5 CBs can still provide USDA NOP certification and therefore if vendor has a NOP certification by a CB registered by USDA Organic, they can export to the US. For Europe, these vendors would still require a NPOP certificate by another CB registered with APEDA. It would also require for the new CB to be registered on TRACES run by European Committee on Organic Production. The banned CBs like OneCert recently sent an email to all the vendors with NPOP (Organic certificate for India) saying that they can get a NOC(No objection certificate) from that particular CB to get a TC(Transaction certificate) from their new Certifying body. Once they get the TC from the small certifying body, OneCert will generate another TC under USDA and allow them export their produce to the particular importing country. Figurative representation of current situation Still confused about the situation related to organic exports in India? Reach out to us on vaibhavsharma@innoveoexports.com/ rafiq.shaikh@innoveoexports.com and we will directly get in touch with your Certification Body or with APEDA to solve your doubts first hand. Meanwhile, explore our products at https://www.innoveoexports.com/essential-oils

Do you know that there is another type of tea apart from the “Herbal tea” packets thrown at you in the supermarket ? It is called the “The White Tea”. Sounds royal? IT IS. Since people all over have become more conscious of their lifestyles and have developed a newfound interest to find the best ingredients with the highest impact on their bodies, newer varieties of tea are gaining worldwide popularity. But Why “The White Tea” and not our classic “Green Tea” ? White tea has a delicate and mild flavor and is naturally low on caffeine.As is least processed, It has way more antioxidants than green tea. It also has a slight edge in terms of providing better health benefits than green tea and ranges from treating heart diseases to helping to fight cancer but the most popular benefit for which white tea is known is that it is very good for skin. Applying white tea extract to the skin helps protect against the harmful effects of the sun’s UV rays. Polyphenols, which are found in white tea, can suppress several cellular components that may damage the fiber network that helps the skin stay tight and firm and prevent wrinkling. But is it like a different plant? White tea, Green tea and Black tea, all come from the same tea plant. They differ in harvest time and the drying process. White tea is closely related to green tea but after the leaves are harvested, they go through a slightly different process. They are only harvested in the spring and the harvest process makes it one of the most expensive tea varieties. Firstly, for white tea, the plucking process is done before the leaves fully open where the leaves still have this white fine hairs (That's why it is called white tea) which protects the tea plant’s new growth from Insects. Secondly, these leaves are dried to prevent oxidising. They are left to wilt or fade where the leaves are exposed to air a little more before they get heat roasted. Wait but why “Indian” white tea ? White tea from India is more tannic compared to those grown in Yunnan region in China which are smoky and earthy. Indian White tea does not have any particular variety like green tea but is differentiated based on the harvest and different uses. Types of Indian White tea: White peony (harvested in end April) Silver needle (harvested in early April) Silver needle reserve - (harvested when they first sprout in March in the northeast especially in Arunachal pradesh ) Darjeeling white tea- Specifically grown in darjeeling only and has a different profile. The real love is in its source: Now that we have your interest, Let's talk business. We at Innoveo exports, procure white tea directly from the popular growing regions of Darjeeling and the northeast from classic farmers & small manufacturers in those regions. We follow a simple three step process to simplify buying for you. Allow us to understand your specific requirements and share our love of Indian products with you. Love, IE team

Turmeric (scientific name: Curcuma longa) is commonly known as ‘haldi’ in Hindi and is a must spice in every Indian kitchen. Because of its brilliant yellow color, turmeric is also known as “Indian saffron.” For ages, people have been using the Indian turmeric spice as a tasty addition to their foods as well as keeping themselves fit and healthy because of the magical properties of this golden spice. Where is Turmeric Found Globally? Over 100 plus species of turmeric can be found worldwide. The major turmeric producers worldwide are India(82%), China (8%), Myanmar (4%), Nigeria (3%), and Bangladesh (3%). India is by far the largest producer and exporter of turmeric in the world. This golden spice occupies about 6% of the total area under spices and condiments in India. The Indian scenario for production as well as productivity of turmeric from 2001 to 2006 has changed drastically. It can be observed that the production has increased from 552.3 tons to 846.7 tons which is huge in number. (Source: APEDA) India's relationship with Turmeric The Indian holistic medical system is known such as "Ayurveda" has great ancient studies on the benefits of turmeric as a cure for a variety of ailments, including cancer. India is in a dominant position as far as production; trade etc. of turmeric is concerned and even though India’s competitors like China, Myanmar, Nigeria, and Bangladesh are trying to make their mark in the global trade, India offers a unique blend of quality, price and consistent supply. The main turmeric-producing states in India are Andhra Pradesh, Tamil Nadu, Orissa, Karnataka, West Bengal, Gujarat and Kerala. The maximum area under turmeric cultivation is in Andhra Pradesh where production is very high. Then comes Tamil Nadu, followed by Orissa and West Bengal whereas the productivity of turmeric is highest in Gujarat. Due to their specific characteristics, many Indian varieties have received GI tagging which are as follows: Waigaon Turmeric - Maharashtra From a small town in Maharashtra known as 'Waigaon', the farmers employ traditional methods to ensure organic production. The GI mark enables farmers to get a premium price and establishes an export market, resulting in an increase in international demand. However, farmers, who are the ultimate beneficiaries, must register as approved users in order to receive the benefits. Sangli Turmeric - Maharashtra Sangli chi halad (Sangli's turmeric) is particularly close to farmers in that district and has been recognized for 150 years. It had been a long-standing demand of Sangli farmers as Sangli's medicinal turmeric accounts for about 70% of the state's entire production. Erode Manjal (Erode Turmeric) - Tamil Nadu In its claim for uniqueness, the application said the mean length of the fingers of Erode turmeric was about 4.15cm and the mean circumference was about 3.03cm. The manjal is slimmer and has a higher curcumin concentration (about 3.9%). The area's loamy red and black soil is thought to be responsible for the distinctive bright yellow color, as well as the sweet taste. Kandhamal Haladi - Odisha In the southern plains of Odisha, the region of Kandhamal is known for its turmeric, a spice that occupies a special position in many different cuisines. It is also known for its therapeutic qualities and unique scent. Can We Use Turmeric as a Whole or Should We First Process it? You can use some raw turmeric to grind the turmeric into turmeric powder and give your meal a booster shot. However, at an industrial level, Turmeric is converted into several value-added products such as primary products like dried rhizome & turmeric powder; and secondary products like turmeric essential oils, curcumin, and turmeric oleoresins. Turmeric extract can be extracted using CO2 extraction or SCFE procedure which provides us with the purest form of turmeric oil while curcumin, an isolate of Turmeric can specifically be extracted through the solvent extraction process. Turmeric essential oil, turmeric oleoresin and turmeric essential oil have antibacterial and antifungal properties. How are turmeric, Turmeric oil, and turmeric extract used by industries around the world? (Click this for a quick summary) Turmeric Extracts Curcumin, Turmeric Extract, naturally occurring in the rhizome of turmeric, is an extract of turmeric and is the key component in cancer prevention, neurodegenerative diseases, and gastrointestinal diseases. The component that gives makes turmeric into gold is polyphenol curcumin, giving the strong yellow pigment as well as acting as a key antioxidant. It is often used as a dietary supplement for a variety of conditions including arthritis, digestive disorders, respiratory infections, allergies, liver disease, depression, and many others. Turmeric Oil Turmeric oil has many benefits and is often used as an antioxidant. It is a great amalgamation of properties like Anti-allergic Anti-bacterial Anti-microbial Anti-fungal Turmeric oil amplifies immune activity and facilitates a positive response. It also helps to promote positive emotions and increased energy. The essence of turmeric brightens skin by eliminating excess skin oil resulting in minimizing the appearance of blemishes and wrinkles. Simultaneously it boosts skin resiliency and moisturizes to improve the suppleness and firmness of the skin. Why is Sourcing Indian Turmeric Products Challenging? Sourcing Indian Turmeric or “Golden Spice” is a great import opportunity for various industries thanks to India’s huge production, distinct quality, and affordable prices. However, A few challenges that one might face while importing turmeric/turmeric oil/curcumin from the Indian market are as follows: Importers might not receive the original GI tagged or organic produce despite paying heavily for them. Improper extraction practices are followed by some producers and ultimately if the storage conditions are inappropriate, it might lead to oxidation of oils which leads to a change in the quality of the product. Many times adulteration with metanil yellow or lead chromate is witnessed to enhance the color of the product. For profitability, many vendors mix the turmeric oil with low-value products such as vegetable oils or synthesize the oil chemically. Allow Us To Be Your One-Point Sourcing Contact We at Innoveo Exports try to provide the purest quality products to our customers by reaching out to the most trustworthy farmers & manufacturers for the raw ingredients who provide us with the most authentic produce. We are also joining hands with various research institutes which help us with the latest technological advancements both during cultivation as well as for the extraction process. Finally, our product undergoes a complete quality check before the dispatch of every lot. Allow us to give you a taste of the wonder spice of the Indian kitchen. To view more information about the product, click here. Contact us at info@innoveoexports.com for more information. Frequently Asked Question about Turmeric Turmeric and Black Pepper – The Best Duo? Turmeric and black pepper both contain the chemicals curcumin and piperine, which have health advantages. They have amazing properties to cure, heal, treat and soothe. Piperine boosts curcumin absorption in the body, therefore combining the spices amplifies their effects. They may help to reduce inflammation and improve digestion, especially when taken as a supplement. This mixture of turmeric and black pepper, when consumed in tiny amounts, can help to enhance gut health and digestion. Are Turmeric Supplements Safe? Small dosages of this golden spice appear to be safe in studies, but excessive doses or long-term use may produce Gastrointestinal difficulties in some people. It is advisable to take a small amount of turmeric powder so that it would balance out everything. Sayers uses 1/2 - 1.5 teaspoons per day of the dried root powder, certified organic and this amount is considered to be a safe one. Otherwise, in any case, you think there is a need to release pain and inflammation, we kindly suggest you take advice from your doctor. Quick Facts Turmeric is a spice that is used to flavor and color foodstuff. Turmeric oleoresin is utilized in brine pickles, mayonnaise, and relish utilized in, formulations, non-alcoholic beverages, gelatins, butter, and cheese, among other things. Curcumin, a color produced from turmeric, is used as a coloring agent. Turmeric is frequently utilized in the textile sector as a dye. It's used to make therapeutic oils, ointments, and poultices. It's an antibacterial, stomachic, carminative, tonic, blood purifier, and tonic. It's a common ingredient in cosmetics. Pesticidal effects of the aqueous extracts.

Each one of you must have used this refreshing ingredient once in your lifetime, be it in the form of your mojitos, gums, shampoos, soaps, or in any other form. But are you aware of its origin? “Mentha” or Mint is a type of aromatic plant found in the fertile lands of northern India with several varieties like Mentha arvensis, commonly known as ‘corn mint’ or ‘Japanese mint’, Mentha piperita is commonly known as ‘peppermint’ and Mentha spicata also known as ‘spearmint’. As every variety of Mint has a plethora of applications, we would like to take them separately and today we would like to share our love for peppermint and pure peppermint oil. Peppermint oil, like lavender oil, has a wide range of uses and applications, earning it the title of "world's most versatile oil." Why Peppermint over Spearmint & Cornmint? The Uniqueness of Peppermint over the other varieties is in its concentration of menthol which is as high as 40% which provides it with a strong taste. Due to the presence of compounds such as L-menthol, menthone, methyl acetate, and limonene, it exhibits antibacterial activity and is mixed in cosmetics, tea, mouth fresheners, chest rubs and in foods & beverages as mojitos and chutneys. Indian Connection with Peppermint Oil Indians have been using peppermint for centuries as a culinary as well as a herbal remedy for a lot of issues such as flatulence, diarrhea or common cold. Majorly cultivated in the state of Uttar Pradesh contributing to more than 90% of the total production where certain districts like Barabanki alone contribute about 25 percent to 33 percent of the total peppermint oil production. Where does Peppermint Grow in India? Peppermint is largely confined to North India in the States Punjab and Haryana. In India, especially Uttar Pradesh, produces one of the best Peppermint in the world in select areas of Barabanki, Chandauli, Sitapur, Bahraich etc which are all in the state of Uttar Pradesh. Experts say Barabanki lies in the Terai region that is ideal for mint cultivation. States where peppermint is grown: UP(Uttar Pradesh), Punjab, Rajasthan Districts of UK(Uttarakhand): Rudrapur, Bilaspur Districts of UP: Barabanki, Moradabad, Bareilly, Badaun and Lucknow Districts of Punjab: Ludhiana and Jalandhar How is Peppermint Oil made from Peppermint? Peppermint oil is obtained by the process of steam distillation where the leaves undergo the distillation process and result in peppermint water & pure peppermint oil. It is an essential oil extracted from the peppermint leaf and plant's leafy parts. Best quality of peppermint essential oil is obtained from leaves in which the inflorescence on the main stem is at about 10–20% bloom while with increased leaf senescence the quality declines. Also it is found that Peppermint Oil content is more in the second harvest as compared to the first one. Peppermint oil comes in many different forms. Here are a few examples: Peppermint essential oils, a highly concentrated form that can be used for aromatherapy A diluted essential oil which is good for skin A less concentrated form of mentha that can be used to flavour foods. Peppermint capsules, which can be used as dietary supplements Indian Peppermint Over Chinese Peppermint Due to its (lower) pricing structure and equivalent quality, India has become the world's primary and dominating supplier of mint oil and menthol, displacing China to a large extent. Due to growing input costs and labour costs in South China, its cultivation there is likely to diminish, and Indian mint will eventually find an increasingly larger market in the coming years. This will result in a considerable increase in area under cultivation in India and we shall find significant growth of peppermint essential oil in the upcoming future of demand. Why is it Difficult to Buy Authentic Peppermint Oil from India? Due to peppermint essential oil's high export value and abundant supply, certain vendors indulge in malpractices as there is constant demand for this product and Quality Assurance is limited in rural areas. Some vendors just in order to earn a few pennies indulge in practices such as adulteration, manipulation of COA and much more. Usually it has been observed that the peppermint essential oils are adulterated with mineral oils such as rapeseed or sunflower oil with surfactants which are binding agents as well as by adding cheaper varieties such as arvensis & synthetic chemicals which resembles the pure peppermint oil like the addition of L-carvone; A few measures that can be taken to avoid adulteration are: Menthofuran is a marker that is peculiar to peppermint and can be easily detected by GC-MS so as to confirm the authenticity of the peppermint oil; Other techniques such as HPLC and organoleptic tests i.e. sensory evaluation by experts So, how do you make sure you get the best peppermint? Sourcing best peppermint from India would require you to do the following: Identify verified farmers with good quality oils and Only source from farmers located to farm clusters. Audit those farmers on their past records as well as their infrastructure, supply capacity and product maintenance. Procure oils directly from farmer producer companies without any hassle regarding payments. We understand that making great products require complete dedication and that is why we, Innoveo Exports have taken the responsibility to provide you with the best Indian peppermint from peppermint farm clusters while performing complete vendor auditing, maintaining consistent supply and ensuring smooth transactions. We source high quality raw materials like peppermint essential oil from the most reliable farmers who provide us with the most genuine & reliable peppermint oil. For the curious ones Frequently Asked Questions How are Indian farmers facing the changing climatic conditions due to climate change? Rainfall has been an issue now for farmers, but the Central Institute of Medicinal and Aromatic Plants, popularly known as CIMAP has come up with a technique known as the Early Mint technique, which reduces early mint technology which potentially reduces harvesting time by 20-30 days, increases the productivity of menthol mint by 15-20 percent and minimizes expenditure on land, labor, water, and fuel by about 20-25 percent. The crop is sown like potatoes are i.e by making drains in the field so that water comes out easily if it rains. By employing this technique, the farmers can evade the pre-monsoon rainfall which often damages their crops. Indian farmers are consistently supported by Research Organizations like CIMAP, making Indian Products one of the best in the world in terms of both quality and quantity. What is the Suitable Climatic Condition to Grow Peppermint Essential Oil Plants ? Peppermint is planted to extract peppermint oil in the middle of January and yields profits for farmers by the end of May. For a high production and good quality of leaves, light showers at planting time and good sunny days at harvesting time are ideal. The ideal sowing month could be January/February and for harvesting season of peppermint, it could be June or October. Loam and sandy soil is suitable to cultivate mint for peppermint oil which is rich in organic matter , we can also cultivate it in the states where these soil can be found.as the grain of loamy soil is intermediate between sand and clay which would too provide better climatic condition in those areas. What are the Benefits of Peppermint Oil? Mint oil is used to make natural menthol, whereas dementhalized oil is used to flavour mouthwashes, toothpaste, and pharmaceutical products. Peppermint leaf and peppermint essential oil have both been utilised for therapeutic reasons. In the field of Pharmaceutical , it is found that peppermint oil benefits in cure of many ailments like- Asthma, Colic Exhaustion, Flu, Digestion, Flatulence, Headache, Nausea Scabies, Sinusitis, Vertigo. In any case you think there is a need to release pain or bloating in the stomach, we kindly suggest you to take advice from your doctor before consuming any organic product. We would love to hear from you and be your strength in sourcing high quality raw materials. To see our product portfolio for peppermint, Click Here Love, Innoveo Export Team

Himalayan Lavender oil, found in the upper Himalayas of Jammu & Kashmir, is one of the most premium flowers in India and the world. Products using Indian lavender oil as a flavor or fragrance ingredient are often found in the shelfs of classic cosmetic, perfumery and aromatherapy brands. Having a distinct smell, Indian lavender oil is an essential oil derived from the lavender plant that can be taken orally, applied to the skin, and breathed in through aromatherapy. Using special distilling techniques, the end-product is a highly concentrated extract of lavender’s useful compounds, full of health benefits and more Where is it found? While lavender oil is produced around the world, with Bulgaria, France and China leading its production, India with it’s great himalayas grow natural & wild lavender in the states of Jammu, Himachal Pradesh, Arunachal Pradesh and Uttarakhand https://www.downtoearth.org.in/news/agriculture/jammu-s-purple-revolution-lavender-brings-in-scent-of-profit-for-doda-farmers-75714 Our sourcing team spent considerable amount of time in identifying farmers & manufacturers of authentic lavender oil in the Himalayas and were able to collaborate with Indian Institute of Integrated Medicine, Jammu ( https://iiim.res.in ) that is an Indian government run research institute located in the heart of himalayas. Thanks to their support, We now have partnered with many local farmers & manufacturers of himalayan lavender oil who also get their oils tested at the prestigious institution before providing their oils to us. How is Himalayan Lavender oil different? In terms of smell, taste and chemical constituents. What makes it special? India is famous for its Himalayan Kashmiri Lavender oil around the world. Kashmiri soil and climatic conditions are conducive to producing and growing the best Lavendula Angustifolia plants that yield outstanding quality Lavender oil. Even the odour profile of Kashmiri Lavender oil is by far and undoubtedly one of the most unique odours in the world. Kashmiri Lavender oil has a herbal floral sweet odour. It is a clear pale liquid. The main chemical components of this Lavender oil are Linalyl Acetate, Linalool, Alpha Pinene, Beta Pinene and Terpinene-4-ol. It is extracted from Lavendula Augustifolia. Lavendula Augustifolia is a strongly aromatic shrub growing upto 1 to 2 metres high. The leaves are evergreen. The flowers are pinkish-purple or Lavender coloured. Health benefits of Lavender oil: Lavender essential oil is highly popular and has versatile uses in aromatherapy. Distilled from the plant Lavandula angustifolia, the oil promotes relaxation and is believed to treat anxiety, fungal infections, allergies, depression, insomnia, eczema, nausea, and menstrual cramps. In essential oil practices, lavender is a multipurpose oil. It is reported to have anti-inflammatory, antifungal, antidepressants, antiseptic properties, as well as detoxifying, hypotensive, and sedative effects. Why is buying Indian Lavender Oil from India challenging? About 90% of the lavender essential oil products in Indian market are considered to be adulterated. True lavender essential oil competes on the market with products made from lavandin which is a hybrid and produces more volatile components than does true lavender and it doesn't differ in fragrance. The rise in interest for the lavender oil not only in India but around the world has made the adulteration of these ingredients a prevalent issue. There are several common adulterants that are found in lavender essential oil. Lavandin Essential oils rich in linalool and linalool acetate ( these are oil derived from related species like spike lavender or other botanicals ) Terpenes Synthetic version of linalool and linalyl acetate The most frequently mentioned adulterants is lavandin (Lavandula × intermedia) oil and lavandin is regarded as an acceptable substitute by some international authorities. Examples of lavender adulteration also include the undeclared addition of other essential oils, or oil fractions rich in the natural chemical compound linalool, such as rectified or acetylated ho wood oil (obtained from a linalool-rich chemotype of camphor, Cinnamomum camphora), and eucalyptus (Eucalyptus globulus) and white camphor oil fractions How can you avoid it? Pure lavender oil will have a different smell. Official analytical tests for purity and identity include organoleptic evaluations, physical tests (relative density, refractive index, optical rotation, miscibility in ethanol) and chemical tests (acid value, ester value, and composition by thin-layer chromatography All lavender oils can be characterized and identified by a specific chemical fingerprint. Oils of lavender and lavandin can be discerned from other essential oils using organoleptic methods. Both oils are pale yellow and have a characteristic aroma. OR Allow us to do the hard-work of identifying genuine vendors who distill natural oil without any adulteration as well as provide you with a reasonable price. We at Innoveo Exports are specialized in performing complete due diligence of vendors while providing end-to-end service to our international customers. We would love to understand your requirements and assist you with the best Indian Aromatic & Medicinal plant products.

Known globally for their classic beauty and timeless fragrance, roses have also been an integral part of the beauty practices of many societies worldwide with parts of India and the Middle East as key examples. India accounts for a significant amount of global exports for rose products like rose essential oil, rose absolutes and rose attars. India's age old connection with Roses Indian Rose is as old as we can imagine essence to be. The association of roses with India's history goes back to well over 5000 years as Rose is considered to be Lord Krishna’s favorite flower. Rose, the flower of love, passion, and charm was first distilled into rose essential oil in the ancient perfume capital of the world Kannauj during the Mughal era in the last 400 years. The artisans in kannauj used a traditional hydrolysis method called deg bhapka to obtain the surreal scent of rose in a liquid. The soil and climatic conditions in India are ideal for generating and growing the best Rosa Damascena plants, which generate exceptional quality Rose essential oil. India's diverse geography allows it to grow many varieties of roses. However, Damask rose, or Rosa damascene is one of the most coveted varieties in the world and is grown exclusively in the Gangetic plains of the Himalayas. Apart from these areas in the state of Kashmir, Himachal Pradesh, and Uttar Pradesh, other varieties of Rose are also found in hotter regions of Rajasthan and Gujarat. Even the odour profile of Indian rose essential oil is unquestionably one of the best in the world. What is Special about Damask Rose Essential Oil? Damask rose (Rosa damascena Mill) is a scented rose species widely used for preparing value-added products. What fascinates us most about the Damask rose is that each one is hand-picked at a specific soothing time of day. Harvested from the valleys directly, each flower is gathered early in the morning before it has had a chance to bloom. This ensures each one retains the highest concentration of fragrance and delivers an intense perfume. Rose essential oil is a must ingredient for many industries like cosmetic, perfumery, aromatherapy and personal care. How is Damask Rose Oil Extracted in Indian Farms? The gorgeous fragrant roses for our Damask Rose Hydrolat are handpicked from farms. The roses are steam-distilled the traditional way, resulting in a gorgeous liquid filled with the essential oil of damask roses, which is a soothing miracle for your skin and soul. Mist it whenever and wherever you need the gentle, loving, calming, nurturing magic of the damask rose. How Simple is it to Buy Authentic Indian Damask Rose Oil ? As fascinating as it sounds, We will have to bring you back to the reality of markets in India. When looking to buy rose essential oil, we often find extreme price fluctuations with similar promises of quality. Of course, it is impossible to have these many prices for the same quantity and similar varieties. So how do we ensure we only buy authentic rose oil? For that, we need to understand various ways of adulterating rose essential oil and ways to avoid it. Adulteration Technique 1- Guaiac Wood oil is often used in the adulteration of rose oil from Bulgaria and has a pleasant tea-rose-like aroma. But this can be determined. Avoiding tip: If you can see small crystals (guaiacol crystals) which separate from the oil upon cooling and have a different form than rose essential oil crystals this means the rose essential oil is mixed with guaiac wood oil. Adulteration Technique 2 - Palmarosa and Geranium oil are often used as replacements for Rose essential oil as they have Geraniol content. Avoiding tip: Getting a GC MS test done for your oil sample and matching it relatively common chemical composition (citronellal 24-64%, geraniol 63-84%, nerol 1-10% , phenylethyl alcohol 0-1%, esters of geraniol 0-3.5%, eugenol 0-1%, stearoptene 7-25%, rose oxide 0.5%, nerol oxide 0.05%, methyl eugenol 2.0%, farnesol1.5%) Adulteration Technique 3 - Selling Synthetic rose oil in the name of pure rose oil. Avoiding tip: Check for Iodine as Synthetic rose essential oil will be deodorized (odor will be eliminated) with iodine Innoveo Exports - Your Sourcing Representative in India We at Innoveo Exports partner with reliable & trustworthy Rose farmers provide us with the most authentic produce. Our only mission is to act on your behalf and procure & provide the purest products with stringent checking and keeping costs in control. We have also joined hands with various research institutes like CSIR-IHBT, IIIM Jammu and DMARP which help us with the latest technological advancements both during cultivation as well as for the extraction process. Finally, our product undergoes a complete quality check before the dispatch of every lot. We celebrate the rich knowledge and heritage of India through our products, sourcing rare ingredients from different parts of the country. We would love to share some of our samples , understand your specific requirements and be a part of your journey in making world-class perfumes using rose oil. Allow us to be your one-point sourcing contact. Click here to buy Rose Products. Love, Innoveo Export Team Some Cool Facts About Rose Did you know Roses carry the Highest Frequency of any Plant on Earth? Adding more roses to our lives can help keep our frequencies high. Low frequencies can manifest as low vibrational thoughts like hate/grudges, apathy, and even sickness. Rose is associated with the Heart chakra and encourages love in all forms, peace, luck, forgiveness, and passion. Rose is also a healthy & natural aphrodisiac. Still curious about the benefits of rose products? Benefits of Damask Rose Water Rose Water for Cooking: In addition to skincare, rose water has medicinal and culinary values, as well. Add it to homemade milk-based sweets, gelatos, pastries, jams, lemonades, biryani, or salads for a delicate rose flavor. Drink Rose Water: Ayurveda claims Rose Water to be cooling for the gut and body. Drink rose water/Gulab ark to hydrate the skin from the inside. Calming: The aroma of roses is said to be a mood enhancer, which promotes emotional wellbeing & relieves headaches. Drink or spray it on the face. Skincare: It works great as a skin-soothing mist or toner. All-natural perfume: Can be used to scent home linen, towels, aroma diffusers, or as a facial mist or hair mist. Rose Oil Benefits for Skin Finding the right combination of rose essential oil and treatments to create the perfect routine for our skin's unique needs and issues can feel like a never-ending process. Many essential oils have multiple benefits that are useful for skin care, rose oil being near the top of the list. In addition to its more well-known sensual and relaxing effects, rose oil also possesses rejuvenating, soothing, and anti-inflammatory properties that make it a powerhouse oil for the skin. It may help to clear the pores, diminish signs of aging, and could even stimulate collagen production for smooth, supple, and glowing skin. Rose oil aids in the treatment of despair, grief, anger, and fear; it calms and harmonizes the mind, nerve tension, and stress, while also fostering self-esteem and assisting in the resolution of emotional difficulties. It is used in burners and vaporizers, as massage oil blended with other oils. Due to its shown ability to promote tissue development and expedite skin regeneration, it is frequently utilized as an emollient in skin care products. Assists in the treatment of spasms, pain, inflammation, bloating, wrinkles, trauma, stress, psychological strain, sexual impotence, headaches, infections, and skin ulcers.

For centuries, flowers have been a unique part of cultures, especially Indian culture and tradition, from medicinal properties to fragrance to a symbol of love and beauty. The diverse growing conditions in India make it home to a wide variety of flowering plants. Here we describe jasmine oil and how it is used as an ingredient in the creation of world-class perfumes. Jasmine (Trachelospermum jasminoides) is widely known as a symbol of love and beauty and is found in various parts of India. It is often used in garlands at weddings and even in garlands honoring gods. Jasmine in India is believed to have 300 sub-categories with local names such as Mogra, Motia, Chameli, Malli pu. Is Jasmine Essential Oil and Jasmine Absolute the same? When looking for aromatic jasmine plant parts for making products, we are often confused with the terms jasmine essential oils and jasmine absolutes. Let us describe them one by one. First, essential oils are liquid oils extracted from plant parts by steam distillation and have lighter molecules that are naturally volatile and very aromatic. In comparison, absolutes are usually obtained by solvent extraction and the resulting product has heavier molecules with aromatic components that make it perfect for perfumery use. What makes India one of the best producers of jasmine absolutes? It is quite simple, the conditions. India is privileged to have diverse and sufficiently favorable climatic conditions for flower cultivation and affordable labor for growing these plants. The biggest advantage is that these flowers require much less land and water for production. In India, jasmine is grown throughout the country, but commercial cultivation is limited to places such as Coimbatore, Madurai and Dindigul (Tamil Nadu); Bangalore, Bellary, Mysore and Kolar (Karnataka); Kannauj, Jaunpur and Gazipur (Uttar Pradesh). Udaipur, Jaipur, Ajmer and Kota (Rajasthan); Ranaghat, Kolaghat, Pancskura (West Bengal); parts of Andhra Pradesh and Maharashtra. What benefits does Jasmin Absolute have in Fragrance & Cosmetics Industry? The benefits of Jasmine Absolute can be seen in the application of multi-purpose products in various industries. Two of the most important industries that use the benefits of Jasmine Absolute are: Perfumery: Deep, exotic jasmine is an excellent choice for adding rich fragrance to luxurious compositions. A unique olfactory diamond, jasmine offers a number of facets to the perfumer. Jasmine is usually the heart note of a perfume. It adds roundness, roundness or flesh to the perfume. Classically, it is often associated with the rose: Liu by Guerlain, N°5 by Chanel, Joy originel by Patou, 24 Faubourg by Hermès, Alien by Mugler, Organza by Givenchy, J'adore by Dior, Jasmin Noir by Bvlgari... Cosmetics: In the cosmetic world, Jasmine Absolute is known for its moisturizing properties and its ability to even out skin tone and give a radiant complexion. It is a wonderful addition to rejuvenating formulations for a vibrant, energized look. Why are absolutes preferred to essential oils in perfumery? Absolutes are extracted by a different process than essential oils and have a stronger scent than essential oils with a fresher smell that is closest to the plant material, making them most suitable for perfumery. The only drawback is that traces of solvents must be removed after solvent extraction before they can be used in perfumery. Jasmine Absolute Extraction Process The delicate, star-shaped flowers of this night-blooming plant are too delicate for steam distillation. The extraction process requires diluting the flowers in a solvent, resulting in an "absolute" essential oil. In addition to its aphrodisiac properties, jasmine is a fantastic nourishing oil. Jasmine Absolute is obtained by solvent extraction of the petals. It has an intense floral character and produces a musky, masculine scent. Jasmine absolute is known to round out other essences in perfumery and is widely used in perfumery, sometimes referred to as the king ingredient of perfume Why is Jasmine Absolute Oil so expensive? Jasmine is an absolute. It is so delicate that it cannot be properly extracted by distillation. Another reason for the higher price is the unavailability of the jasmine absolute plant and the amount of labor required to produce it. We should use these oils sparingly, not because they are expensive, but because the earth has made a great sacrifice to give them to us. With such a delicate bloom, how can growers preserve the delightful fragrance of Jasmine Absolute? One of our farmers explains that harvesting in the early hours of the morning, when it is still dark and the buds are still closed, ensures that the fragrance and the jasmine flower remain intact during transport for extraction. There are over 50 thousand hectares of jasmine in the region, but only about 5% of that is used to extract the wonderful absolute jasmine that is so prized. At Innoveo Exports, we strive to source these classic jasmine absolutes directly from farmers in the old towns and small producers in these regions. We follow a simple three step process to simplify the purchase for you We would love to share some of our samples with you, understand your specific needs and be a part of your journey to create world-class perfumes. Frequently asked questions about Jasmine Absolute How does the essential oil Jasmine Absolute on the skin? Finding the right products and treatments to put together the ideal program for our skin's specific needs and problems can feel like an endless task. There are several essential oils with different skin care benefits, with jasmine oil absolutely at the top of the list. Jasmine essential oil for skin is a very powerful oil because, in addition to its well-known sensual and relaxing properties, it also has revitalizing, calming, and anti-inflammatory properties when applied to the body or skin. It can help cleanse pores, reduce signs of aging and even promote collagen formation for smooth, supple and radiant skin What are some interesting facts about jasmine & its products ? The aroma of jasmine flower unfolds at night, after the sun has set, and especially when the moon approaches fullness, which is why the jasmine flower is also called the "Queen of the Night". The aroma of jasmine oil blends with the subtle musky scent of amber to achieve the true essence of the seductive bar oil. Jasmine absolute is truly the star of the blend. Jasmine oil is not only confidence inspiring and anxiety relieving, but is also known to help with fertility issues and is an aphrodisiac. Jasmine's positive effect on the emotions means that it can help with many physical ailments associated with emotional problems and nervous weakness. Do you know jasmine wax? It is an exquisite ingredient from Asia that, among other things, protects the skin from external influences such as weather or pollution and forms a protective barrier. It is extracted from jasmine flowers, which exude a unique, fresh, floral and energetic aroma. The jasmine flowers are picked at night, as darkness protects the powerful aroma of the jasmine fragrance, and the precious oil known as Jasmine Absolue is then extracted using the process of effleurage.

Many exporters, manufacturers, food boards and export promotion councils are working together with the government to get over the crisis of Ethylene oxide in International trade. Before we know the solutions, first let’s dig a little into what exactly is the issue. What is the current situation? Since April 1 this year, over a dozen consignments from India have been rejected due to this. Five certifying agencies are set to be blacklisted from certifying organic product exports from India by the European Commission as Indian shippers, cleared by them, failed to meet the norms for ethylene oxide presence in their consignments, particularly sesame (til/gingelly). The presence of ethylene oxide has been a major deterrent in the imports of agricultural produce from India in the last few years and now a large majority of importers have raised & doubts on the credibility of Indian exports. What led to this crisis? Changes in SPS( Sanitary & PhytoSanitary Measures) in last 5 few years: The number of SPS measures notified to the WTO(World Trade Organization) has increased exponentially and standards have consistently evolved in national, international and individual supply chains. This is even more prominent in major markets like the US, the EU and Japan, where SPS requirements such as maximum residue limits of various Plant Protection Products (PPPs) and levels of contamination have grown more and more stringent. Many countries have implemented stringent controls like MRL on Agri-products. What exactly is MRL and why should you care? MRL (Maximum Residue Limit) and Ethylene Oxide: MRL limits are defined as safe limits that are supposed to define the maximum expected level of a pesticide (or any other agricultural chemical) on a food commodity after its safe and authorized use. These limits are food product specific and serve as monitoring tools to prevent illegal and/or excessive use of a pesticide and ensure compliance with the registered label. However, Foods that contain residue above the MRL aren’t necessarily dangerous, as long as the calculated acute reference dose is not exceeded. Ethylene oxide (EO) is an insecticide which has colorless, flammable, highly reactive properties as well as is a toxic gaseous organic compound with a characteristic ethereal odor. It is a man-made chemical that has the formula C2H4O that can destroy most viruses, bacteria and fungus including bacterial spores. Due to this property, it is used to sterilize food items, spices, medical and pharmaceutical products. Why did Indian exporters & manufacturers shift from Steam sterilization to Ethylene Oxide? Ethylene oxide sterilization is the best way to sterilize food items when compared with the steam sterilization as Steam sterilization can cause the natural color pigment to fade, reduce nutrition and increase moisture content, which creates favorable conditions for growth of bacteria and fungus and produce toxic substances like mycotoxins. In 2017, due to microbial contamination with Salmonella SppEuropean Union (EU) amended the regulation (EC) No 669/2009, that led to the increase in number of rejections. To avoid this, food and agricultural commodities exported from India were sterilized with ethylene oxide to inhibit the growth of Salmonella during storage and transportation. Threats related to ETO and it’s MRL: While sterilizing with Ethylene Oxide, It must be ensured that after sterilization, the samples should be aerated for 24 hours to remove the residue which is left during the process. If the aeration is not validated properly there is a chance of presence of ethylene oxide residue in samples which can lead to the formation of another toxic non-volatile compound, 2- Chloroethanol which is toxic to kidneys, causing damage to heart, liver and kidneys and respiratory failure. It could be fatal in some cases. Due to the carcinogenic and mutagenic concerns, EU has proposed separate Maximum residual limits (MRLs) for ethylene oxide and its primary metabolite 2-chloroethanol in different food and agriculture commodity ranging from 0.02 to 0.1 mg/kg (Commission Regulation (EU) 2015/868). (EU MRL for different food products) https://ec.europa.eu/food/plant/pesticides/eu-pesticidesdatabase/mrls/?event=details&pest_res_ids=91&product_ids=&v=1&e=search.pr What steps are being taken to solve the issue? Now that we have some background knowledge on the subject, let us understand if Indian exports can be trusted with regards to ETO and MRL. Government support: APEDA (The Agricultural and Processed Food Products Export Development Authority, Indian Government) has come up with many circulars and advisories for exporters to make sure that correct steps are taken to avoid any issues in exporting organic products. http://apeda.gov.in/apedawebsite/organic/Important_announcement.htm Prof Arpita Mukherjee, ICRIER,(Indian Council for Research on International Economic Relations ) suggests that “ There are several facets to the MRL challenge that India needs to work on simultaneously. A careful analysis needs to be done for each product and market, to ascertain the bare minimum standards that need to be met. Only then, we can proceed to develop the necessary mechanism to ensure compliance.” A successful case study: Product traceability is one potent way to overcome SPS barriers, as has been seen in the case of mangoes, fresh grapes, peanuts and eggplant exports. After facing multiple bans due to MRL issues, grape industry players engaged in comprehensive interactions with APEDA, research centres, regulatory bodies, agronomists, etc. This helped them understand the most appropriate crop management practices to attain desired MRLs. They also expanded the list of chemicals being tested and ensured traceability to the farm level. How can you make sure you buy from a verified seller and get seamless imports from India? While these non-tariff barriers and issues from importing from India might look tough to encounter, an even bigger issue arises when you need to select your vendors for your products, communicate with them on several issues and have reliability on their products & their service. This is where we at Innoveo Exports can be your single source destination for buying agricultural raw materials from India. We identity & partner with capable vendors as well as get all products tested from NABL(National Accreditation Board for Testing and Calibration Laboratories) laboratories in India to ensure that the MRL for ETO is less than 0.1 mg for EU, less than 940 mg/kg for the US and less than 7 mg/kg for Canada. We also follow stringent guidelines based on important metrics like product quality, negotiate on your behalf to provide you with top quality imports at reasonable prices while you can leave all your sourcing worries on us. While we are currently limited to natural essential oils and related products, we are quickly expanding our portfolio for other agro products and would be happy to take any agricultural raw material enquiry. Reach out to us at vaibhavsharma@innoveoexports.com / +91-9840397958 or rafiq.shaikh@innoveoexports.com / +91 88509 68565 Check out our products at https://www.innoveoexports.com